London, UK. July 2015. The newly renovated Artesia Hotel needed photos for their website and tourist brochure. Photography Assistant: Paolo Jung. Prop Stylist: Quentin Berger.
As the Art Director for Shroomboom, a Los Angeles-based start-up with the mission of harnessing and promoting the power of mushrooms, I created the logo design, website, tagline, and brand identity. From psychedelics to sustainable fashion, I highlighted how mushrooms can reverse generations of impact on the health of humans and the planet through clean design and impactful imagery. We launched THE BOOM to spread “spores” of inspiration and document emerging mushroom innovations in food, fashion, wellness, and culture.